Barry Enderwick is brand and performance marketing leader with a background that includes an 11-year run scaling Netflix from a then-unknown startup to an international brand, creating a brand/marketing agency that provided services for B2C, B2B, and direct-to-consumer companies, and planning brand marketing and communications for a multi-division, multi-billion company
He is skilled at using consumer insights to create persuasive marketing strategies that increase customer acquisition, reduce customer churn, and drive top-line revenue via strategic, brand-centric growth. He enjoys running, writing, cooking, eating, traveling, and tasting/reviewing oddly flavored potato chips on Instagram.
Presentation: From Kibble to Netflix It’s hard to believe now, but the success of Netflix was never guaranteed. I’ll be sharing stories and insights about how Netflix was able to make thee distinct, critical transitions that allowed them to go from movie portal to the global entertainment giant they are today. The talk will touch on strategic thinking, competition, corporate culture, and more.
Breakout Session: How Netflix Built Brand I’ll kick things off by sharing the brand journey that consumer-based Netflix took as it went from startup to industry giant. We’ll discuss what brand is, what brand isn’t. And lastly, we’ll review how a Brand Position, Brand Promise, Brand Attributes, Brand Story, Vision and Mission Statements fit together and how to approach creating those for businesses of all sizes.
Anna Crowe is founder and CEO of Crowe PR, an Amazon best-selling author and speaker, and an adjunct marketing professor at the University of San Diego.
Anna came to America with her family when she was 11 years old, without speaking the English language, and grew up in New York. She spent nearly 20 years working for iconic brands in New York, Los Angeles and San Diego, pivoting from a Big 4 CPA track, to scaling and leading a bi-coastal public relations and marketing agency.
In addition to running her business and teaching at the university for the past nine years, Anna spearheads the local chapter of a female focused Changemaker Chats organization, and sits on the board of the San Diego Chapter of the Entrepreneurs Organization, overseeing the Accelerator Program. She is a recent finalist of San Diego Business Journal’s ‘40 Under 40’ and ‘Most Admired CEO’ awards, and is the 2019 finalist for San Diego Magazine’s ‘Woman of the Year: Industry Leader’ recognition.
Anna is happiest when she positively impacts another human being, grows as an individual and a leader, travels the world with her family, and catches a coastal sunset, with a glass of Pinot Noir.
Presentation: Authentic connections that support mindfulness and bring out your best self
‘Fake it till you make it.’ The adage may be a hallmark of our personal and professional lives, but the truth is inauthenticity leads to dissatisfaction and, often, disaster. The be happy and successful in your life and business, you’ve got to embrace the real you. This talk will highlight the importance of authenticity and offer tips on embracing the real you and integrating what truly matters you into your life and leadership style.
Breakout Session: Harnessing the power of Genuine Leadership and an Authentic You Understanding who you are and what matters to you requires self-awareness and prioritization. In this break-out, we’ll be honing in on the core of authenticity, learning more about ourselves and what unique strengths we bring to the table. We’ll discuss ways to break inauthentic habits and practice integrating who we are, what we do, and how we present ourselves as one genuine and powerful package. We’ll cover individual growth, define our leadership styles and work on infusing everything we do with authenticity. And, we’ll practice using the genuine tools within and what’s exclusively ours to unlock the power of authenticity in our world.
As principal and partner in PURE Rooms, Brian Brault has successfully led his team through intensive growth while launching an entirely new industry.
Building strong teams and fast growing companies is not new to Brian. He successfully led another company, Advanced Facilities Services International, Inc. for 28 years, earning it a spot on Inc. Magazine’s “500 Fastest Growing Companies” list in 2003 and employed over 300 employees. AFS ranked as one of the top private companies in Western, New York for eight years straight. Brian’s proudest award is when this company was named one of the best companies to work for in WNY. Brian recently sold this company in early 2014.
PURE Wellness Rooms is a fourteen year old company that Makes Lives Better for people by converting living spaces to healthier, wellness environments. The company’s primary market focus is on hotels and was the 2008 recipient of Cornell University’s Innovator of the Hospitality Industry award.
Brian is extremely active in the entrepreneurial world. He recently served on the Global Board of Directors for the Entrepreneurs Organization (EO) which serves over 13,000 members worldwide. Brian most recently held the position of Chairman of the Board for EO, where he worked hard to bring his vision to life of mobilizing entrepreneurs around the world to leverage their skills and passion to make the world a better place. This culminated in a partnership between EO and the UN and a commitment to address the 17 Sustainable Development Goals. He also serves as a chair and facilitator of the Entrepreneurial Masters Program.
In 2012, Brian created the Key Executive Program to facilitate executive level education for entrepreneurs and their leadership teams. He has played a number of other global leadership roles in EO including Global Forum Chair, Chaired the Global Learning sub-committee on executive education and served as the Global Learning Committee Chair.
In addition to leading his companies, Brian is an executive coach and forum trainer and retreat facilitator for the past eleven years and recently joined the team of Formators guiding the Leadership Academy programs in EO.
A graduate of the University of Buffalo’s School of Business, Brian is very active on community boards and very active in his church. He has three adult children and six grandchildren. Brian and his wife Jean have been happily married since 1987.
Presentation: Harnessing the Entrepreneurial DNA for Good
"The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems.” -Mahatma Gandhi.
Entrepreneurs are very driven people. For years we have used our passion, creativity, drive, heart and innovation to build bigger and better businesses. Often, we come to a point in our life when we feel compelled to do more…
Do something of significance. Let Brian Brault take you on a journey from success to significance and learn how EO is bringing entrepreneurs from around the world together in partnership with the UN to solve the problems of the world.
Breakout Session: Leave a Legacy of Significance: Join Brian Brault in a break out session to explore how you can connect with other entrepreneurs from around the world to live a life of Significance, live a life of meaning. We can elevate to make those around us better in our everyday life, in the projects we take on either around the world, in our own back yard and in our families. Share ideas and perspectives with fellow entrepreneurs on making the world a better place because you were here.
Chip Dodd is the owner of Support Services of Virginia, Inc. Since 1994, SSVA has provided an array of services and housing to persons with developmental disabilities across southern Virginia.
Since taking over the family business in 2005, Chip has tripled the size of the company by both organic growth and acquisition. At this time, SSVA is proud to have over 275 employees and contractors supporting over 180 persons with disabilities.
A major turning point for Chip’s entrepreneurial journey was back in 2014 when he joined the Southeastern Chapter of Entrepreneurs’ Organization. At that time, Chip was struggling to scale his company without peer supports or proper training. Between EO learning events, regional conferences, serving on the board and most importantly, joining a forum, Chip gained the support and skills needed to take his company to the next level while gaining back his free time. Fast forward to 2019 and you will find that in the first 6 months of the year, Chip has traveled to 7 different foreign countries and led his adventure racing team “thisABILITY” to #8 in the elite 3+ CoEd division of the US Adventure Racing National Rankings. This is proof that business maturity can be a reality even while living out your passion and dreams.
Chip grew up in Yorktown Virginia and graduated with a BS in Psychology from Christopher Newport University. When not working, Chip can be found chasing “flow” around the world by adventure racing, orienteering, mountain biking, rock climbing, canyoneering, packrafting, hiking, van camping, scuba diving, and skateboarding.
Presentation: Life Redesigned
Having gone through a live changing “rebirth” in 2014, Chip Dodd has redesigned his lifestyle around adventure and pushing himself past his comfort zone. Whether it be multi pitch rock climbing in Yosemite, mountain biking Porcupine Rim trail in Moab UT, scuba diving deep wrecks in Thailand or World Series Expedition Adventure Racing for 5+ Days, he has had learned how to thrive while overcoming fear, exhaustion, pain, freezing temperatures, sleep deprivation and dehydration. These extreme adventure skills are not unlike those he has needed to survive the roller coaster ride of building a 10M+ statewide human services agency.
Breakout Session: Knee Deep in Mud and Loving Life
September 6th 2019, Chip and his Team thisABILITY (currently ranked 8th in the Nation) just completed Expedition Africa. This World Series Adventure Race was held on a small island off the coast of Mauritius called Rodrigues. It is located 1500 miles east of the African Mainland in the Indian Ocean. Given the course was open for 6 days and covered over 320 Kilometers, this is one of the world’s toughest races competing against the world’s top endurance athletes.
During this presentation, Chip will dive deep into expedition length Adventure Racing strategy and share experiences of how the same techniques has helped him lead his company through past challenges as well as those over the horizon. Not only will attendees will leave with dozens of “takeaways” that can be directly applied to their company today.
Joe Pellettieri has spent over 35 years (geez!) in the retail and product development businesses. He received his MBA in Marketing and Finance at Indiana University in 1984 and was ready to conquer the world but he had a lot to learn first.
After working for mass and grocery retail chains, he changed careers and started developing toys, novelty, animated and seasonal items sold in all major retailers. It’s a great job and he’s still doing it today.
Presentation: Reeling in a Big Mouth Billy Bass
An in-depth focus on how to successfully launch products. From concept to completion, what does it take to launch a successful item or program? We’ll take you through the timeline and history of Big Mouth Billy Bass and other top selling items to give you a peek behind the curtain. We’ll take a look from both the retailer and supplier side of the equation.
Inspiro is a full-day event, non-stop learning and sharing schedule,
with choose-your-own-adventure afternoon breakout sessions.
This event is open to the public